What a terrific experience! I have been tooling around on an ancient bike, and decided I deserved an upgrade. I couldn't have chosen a better shop to visit. John (the owner) is knowledgeable without being snobby, and helpful without being pushy.He earned my trust right away by saying he would rather fix my old beater than sell me a new bike. Luckily, I had brought the old one. (Once he saw it, he changed his mind, as the bike wasn't nice to begin with, and I bought it at an auction almost ten years ago for $1.)John listened to what I wanted from a bike, what kind of rider I am, etc. He proceeded to steer me to a bike that was exactly the right size. One can tell he has been in this business for a long time. It took fewer than five seconds on the new bike before I was sold. It fit my body, my stride, and my style. I'm completely thrilled with my new bike. I'm sure you can get a bike cheaper at a conglomerate, but Wayne's Cyclery is what real service and professionalism looks like.