Pinnacle Foods Corporation is a $2 billion food company but is not a household name itself. The company is the owner of two well-known brands: Vlasic and Swanson. Vlasic sells pickles and other pickled products, while Swanson focuses more on the frozen food market, selling potpies, TV dinners and other similar products. Other brand names provided by Pinnacle Foods include Aunt Jemima, Duncan Hines, Celeste, Lender s, Mrs. Paul s, Log Cabin, Mrs. Butterworth s, Open Pit and Van De Kamp s. Headquartered in Cherry Hill, N.J., the company privately owned and employs nearly 800 people. Pinnacle Foods Corporation also has a branch facility located in Fayetteville, Ark., where it employs nearly 850 people.