Founded in 2004 by Dr. Ed Manners, Rainbow Rewards is a privately owned company that specializes in local loyalty marketing programs. The company serves regional banks, national card issuers and local credit unions. It is approved by the Colorado Credit Union Association and the Credit Union Association of Oregon. Rainbow Rewards serves more than 1 million members in Colorado, Oregon and Northern California. The company has partnerships with more than 30 card issuers in its operating markets. With satellite sales offices throughout the United States, it also has a partnership with Golden Retriever Systems, which provides a variety of loyalty transaction processing services. Rainbow Rewards is headquartered in Denver.