Rocky Mountain Clothing Company launched Cinch in 1996 as a premium quality Western wear brand for men. The company has since grown to become one of the fashion leaders in the Western marketplace. With a variety of styles and accessories, including jeans, shirts, hats and knives, well-known country music artists and some of the best rodeo, bull riding and equine athletes in the world have selected the company s products for their on-stage, competition and out-on-the-town wardrobes. Rocky Mountain Clothing Company s focus on fit and styling has made Cinch the brand of choice for professionals performing for their fans and competing in the arena and for men who incorporate Western into their everyday lives. Rocky Mountain Clothing Company is headquartered in Denver.