Founded in 1986, American Girl is a company that provides a range of educational and entertainment products for girls. It operates various retail stores throughout the United States. The company operates a club that offers a range of membership plans and options. American Girl provides products of brands, including Just Like You and Bitty Baby. Its stores feature boutiques and cafes, as well as provide dolls, storybooks, apparel, accessories, furniture and gift items and magazines. The company is a wholly owned subsidiary of Mattel, which is one of the leading toy companies in the world. American Girl organizes birthday parties, musical events and workshops.