It's a locally owned game store. There is a slight gamer funk but that is because it is full of gamers on a regular basis. They have an AMAZING selection of board, card, and video games. If you are a casual gamer this is not the shop for you. It has a specific clientele, i.e. the type of guy (girl) who would spend several hours in the back room playing tcg's, or someone looking for that snes game. If you are one of these people, this is definitely the new home for you.