I've been here a good two dozen times. Always a great experience. They have the major boarding clothing brands but they also have a lot of hard to find, limited edition brands like The Hundreds, Nike SB, and Rogue Status. The people are really chill and don't pressure you. Just super friendly, they tell you what's new, what's on sale and let you know if you need anything they are there to help and they get out of your face. They let me come in after they were closed to get a snowboard wax because I was leaving on a trip the next day which kept the guy there for at least twenty minutes more for an $8 wax. That told me it wasn't about the money. It was about the customer being happy. That goes a long way.