Exercise & Physical Fitness Programs
1106 N La Cienega BlvdWest Hollywood, CA 90069
Another brand that started as a local favorite was Barry's Boot Camp. In this case, the home city was LA, where Barry's was, for a decade, the most popular of many cardio and strength interval-training fitness programs. The high-intensity routines (hence "boot camp"), goal of making decent bodies into toned'n'trim Hollywood ones, and high-energy class style seemed quintessentially Southern California. Then a Barry's devotee brought the brand to Miami, where it also found a following. And of course, New Yorkers then needed to have their own Barry's -- more locations than any other state, because that's how New Yorkers do it -- and next thing you know, Barry's Boot Camp was a bona fide "global fitness craze." Although you might think it happened overnight, it actually took years of consistent effort. As any Barry's instructor might tell you, that's the secret to success, whether building a business or a perfect bod.