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Professional Friendly Cincinnati Optometrists. Designer Eyewear and Sunglasses.

Family Eyecare: Designer And Quality Eyewear

General Info
Madeira Optical is a Cincinnati optometrist office and optical shop. Optometrists Malinda Pence, Jennifer Kritzer and Cheryl Adams provide eye exams, contact lens evaluations and treatment of eye diseases. Dr. Cheryl Adams specializes in Pediatric Optometry. We conduct a lot of children's eye exams. Our Optometrists provide comprehensive pediatric Optometry for children of all ages, and our patient and friendly Optometrists are parents who enjoy working with kids. We also carry many pediatric eyeglasses for children. Madeira Optical features a large selection of designer eyewear, sunglasses and contact lenses. Featured eyeglasses include Kate Spade, Lafont, Oliver Peoples, Prodesign, Silhouette, TOMS and Tom Ford. Sunglasses help protect your eyes from harmful UV rays, and healthy eyes are happy eyes. We offer a wide variety of performance & prescription sunglasses from brands like Costa Sunglasses, Kate Spade, Maui Jim, OneSun and Oliver Peoples, TOMS and Tom Ford. Most insurance accepted. Visit Madeira Optical for friendly, professional and convenient eye care.
Business History
Madeira Optical is a Cincinnati Optometrist office founded in 1956 providing over six decades of eye care to Cincinnati. In 2002 Dr. Malinda Pence acquired the practice. Dr. Pence moved the practice to a state-of-the-art location and added associate Optometrist Jennifer Kritzer in 2012. Pediatric Optometrist Cheryl Adams was added in 2013. in 2015 Madeira Optical became Stage II HIPAA compliant for "Meaningful Use" of electronic medical records and added a patient portal and online patient appointment request. We also added optometry equipment to our pre-test room to continue to expand our diagnostic capabilities. The Optometrists and opticians at Madeira optical continue to focus on local multi-generational family eye care and look forward to serving the community into the future.

Regular Hours


GENERAL OPTOMETRY Comprehensive Eye Exams, Treatment of Eye Diseases, Diabetic Eye Examination, Digital Retinal Imaging, Diagnosis and treatment of eye disorders and diseases. PEDIATRIC OPTOMETRY Pediatric Eye Exam, InfantSee Well Baby Exam, Vision Therapy, Child Eyewear. CONTACT LENSES Contact Lens Evaluation and Fit, Insertion and Removal Training, First time and hard to fit contact lens evaluations, Daily disposable soft contact lenses, Rigid gas permeable lenses (RGP), Toric Contact Lenses (astigmatism), Bifocal and Multi-focal Lenses. MEDICAL EYE CARE TREATMENT& Diagnosis and treatment of eyes, including problems relating to: Allergy and Dry Eye, Cataracts, Diabetes, Foreign Body Removal, Glaucoma Diagnosis and Co-management, Infection and Inflammation, Keratoconus, LASIK Conseling and Pre and Post Op Care and Low Vision. DESIGNER EYEWEAR Designer Eyeglasses by Kate Spade, Lafont, Oliver Peoples, Predesign, Nine West, Silhouette, TOMS, Tom Ford, Face a Face, WOOW. Accessible quality eyewear by Europa, Serafina and Maxx. SUNGLASSES Polarized and Prescription Sunglasses by Maui Jim, Costa, Revo, INVU and OneSun.
Costa Sunglasses, Eye Bobs Readers, Kate Spade Eyewear, Lafont Paris, Lindberg Rimless, Maui Jim, Nike, Ogi, Oliver Peoples, Orvis Adventure Series Boys, Prodesign Denmark, Silhouette Rimless, Ver Bradley Girls
Payment method
all major credit cards, debit, cash, check, insurance, visa, mastercard, amex, discover
Located in downtown Madeira across from the Post Office and a short trip from Kenwood, Montgomery, Indian Hill and Blue Ash.
Fully HIPAA compliant patient portal and electronic medical records with choice of phone, text and email notifications and online appointment requests. Contact lens center with large selection of trial lenses and Acuvue lenses in stock. State-of-the art pre-test center with digital retinal imagining.

Madeira Ohio Chamber of Commerce

Ohio Optometric Association

American Optometric Association

Cincinnati Optometric Association

American Optometric Association, Ohio Optometric Association, Cincinnati Optometric Association, Ohio RealEyes School Eye Education Program
Social Links
Optical Goods, Opticians, Optometrists, Optometry Equipment & Supplies, Optometrists-OD-Pediatric Optometry, Contact Lenses, Clinics, Optometric Clinics, Medical Equipment & Supplies, Eyeglasses, Optical Goods Repair
Other Information

Parking: Lot, Private

Wheelchair Accessible: Yes

Bike Parking: Yes

By Appointment Only: No




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Excellence in Eye Care

Walking into Madeira Optical you are welcomed by a courteous and experienced staff in a spa like sophisticated office. Dr. Pence has the equipment, and knowledge to provide the best eye care. Madeira Optical is the whole package and offers the best eye care experience!


I recommend Madeira Optical to all of my friends and co workers. Dr. Pence is great at taking the time to explain each test. They have the best selection of frames around!