Buying a new car is generally the second most expensive purchase in a person’s life. Negotiating for a new car strikes fear into the heart of many individuals. Car dealers and manufacturers have priced vehicles in a manner designed to daze and confuse the consumer. Understanding some tricks of the trade, however, can save you thousands of dollars! The Greater Bay Area has 25+ Honda Dealers. Our Aug’14 goal was to buy a 2014 Honda CR-V FWD LX with a 2011 lease return with 8500 excess miles ($1275 cost). I rank ordered the dealers per their Google, Yelp &/or Cars.com consumer ratings. The Tracy, San Leandro, Palo Alto, Livermore & El Cerrito dealerships were rated highly while Serramonte, Stevens Creek, Burlingame, & San Bruno dealers had low ratings. Competitive quotes came from Redwood City, Concord, Milpitas, Pittsburg, SFO, Vallejo, Oakland & Hayward. Dealers not responding included Napa, San Jose, Stevens Creek, Sunnyvale, & Morgan Hill. Obtaining a competitive offer on our 2011 lease return was our biggest challenge. We drove to Livermore on Labor Day weekend and were quoted $25.7k out the door which we declined. We closed a deal at Mike Harvey in Burlingame for $23k out the door with no excess mileage penalty. Victory in San Bruno made the same offer but too late. Our best offers came from dealers with low ratings, while our worst offers came from dealers with high ratings! Our experience at Mike Harvey was pleasant & took less than 75 minutes to complete. I recommend you contact Sales Consultant Dorota Kucia-Bohdzia for her best internet sales quote. I prepared a guide with some lessons learned: 1.Read the “Car Buyer’s School” at http://beatthecarsalesman.com/school/ 2.Review Dealership consumer ratings in Google & Yelp, but keep an open mind 3.Research vehicle safety ratings, gas mileage, insurance cost, reliability, depreciation, etc 4.View the Dealer’s online auto inventory regarding make, model, & color as to availability 5.Find out about unadvertised dealer rebates, incentives and holdbacks so you can use them to negotiate to your favor by lowering your price 6.Decline dealer add-ons which are generally overpriced such as glass etching, fabric protection, rustproofing, undercoating, extended warranty, etc 7.If you have a trade-in, don’t mention it until you’ve agreed on the new car price, but know what it’s worth via Cars.com, Kelly Blue Book, etc 8.Shop late in the day during the last week of month/quarter/year, or Labor Day weekend 9.Don’t bargain from the MSRP or Dealer Invoice Price, which are artificial negotiation numbers; find the real price the dealer paid for the car and bargain up from this price; refer to Consumer Reports “New Car Price Service” or TrueCar.com (I’ve found them more cost effective than other car buying sites such as AutoNation, AuthorityAuto, CarBargains, CostCoAuto, USAA, AMEX, etc) 10.Buy your car from the Dealer’s Internet Sales Manager or the Fleet Department Manager for the best unadvertised discount price; call or email for their bottom line selling price 11.Compare quotes across dealerships but realize many offers are confidential with expiration dates so be discreet until you’re ready to buy; obtain new quotes after expiration dates 12.Find out vehicle accessory model #’s from dealer’s website, and then buy at fraction of cost via EBay, Amazon.com, Google, etc
The best part of being there was meeting the owner, who was busy helping the admins and techs set up! What a nice and hilariously funny gentleman, who was sincere, likeable and down to earth!
I am happy to have found this car dealership near town. They have some of the best deals out there! Thank you and I will definitely recommend you.
I have taken my car here for oil changes and repairs several times. They always have friendly and helpful staff.