Sun Products Corporation's special markets challenge is to deliver private label programs that compare to targeted national brands. These private-label brands add positive profit margins to the category, while meeting or exceeding the consumer s expectation on performance at a significantly lower cost. Sun has produced store brand laundry detergent and household cleaners since 1976. The company is one of the largest manufacturers of store brand laundry detergents and fabric softeners in North America. With a main office located in Salt Lake City, Sun Products Corporation has offices in cities such as Bowling Green, Ky.