They make up the numbers on their reports. They could do the work but they are too lazy to actually do it, so all the information you get from them is a complete fabrication. Strongly suggest anyone else.
I am an insurance agent just starting out and 1st Four helped me get my ad on the top of the page. I've seen my book of business grow as result. Their customer service team has been great at walking me through the process and helping me create the best ad campaign.