Founded in 2005, Visible Measures Corporation is an independent third-party measurement firm for Internet video publishers and advertisers. It specializes in measuring the consumption and distribution of Internet videos. The firm features a team of technological executives who offer a range of analytic, data and professional services. Visible Measures Corporation uses various technologies, such as viral video placement, True Reach and audience engagement metrics for providing video measurement solutions. It works with content creators, interactive agencies and video publishing units. The firm is a member of the Interactive Advertising Bureau's Digital Video Committee and the Advertising Research Foundation. Visible Measures Corporation maintains a location in Boston.