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One of the Largest Independent Shoe stores in the USA, representing over 100 shoe companies. Our Specialties are Service, Size, Selection, Price and Fit

One of the Largest Independent Shoe stores in the USA, representing over 100 shoe companies. "Service Like It 'Oughta Be!"

General Info

The Shoe Box is one of the largest independently owned shoe stores in the USA, specializing in Service, Selection, Sizing & Fit.  You are sure to get the service you deserve when you walk in the door!  Whether it's work boots, athletic shoes, western boots, hiking boots, winter footwear, slippers, casual or dress shoes you are looking for, The Shoe Box is sure to have it and more.

Steve Schmitt has owned The Shoe Box since the early 70's when he bought his dad's sporting goods store in downtown Black Earth.  The store was moved to the corner of Highways 14 and 78 in 1986.  Today, along with The Shoe Box in Black Earth, Steve owns Rookies Food and Spirits in Mazomanie, and four baseball teams in the Northwoods League: The Madison Mallards, Wisconsin Rapids Rafters, Kenosha Kingfish and the Green Bay Bullfrogs.

The Shoe Box is a family shoe store that has an enormous selection of children's, men's and women's footwear.  With over 180 major companies represented & an incredible selection of over 300,000 pairs of footwear in stock, you are sure to find all of the latest styles.  The Bargain Rooms are a big attraction.  You can save up to 50% or more off of regular retail prices.  People come from all around to find affordable footwear in every size imaginable.  The Shoe Box has an experienced staff that is knowledgeable and courteous.  They will measure your feet and help you get the best fit possible.  From infant sizes, to men's size 22, and widths from 4A - 6E, you shouldn't have any problems finding the size you need!  Along with shoes, The Shoe Box carries a wide variety of shoe care products, belts, socks, wallets, purses and more.

The Shoe Box also does a large volume of mail orders.  All you have to do is call the store and they will send out the shoes or boots you need.  Customers from Janesville to San Diego call on a daily basis to have footwear sent to them.  The Shoe Box accepts Visa, Master Card and Discover and send via UPS or upon request.

Shoe Box Customer Service Motto…

Shoe Box customers are the most important people in our business.

Shoe Box customers are not dependent on us…we are dependent on them.

Shoe Box customers are not an interruption of our work…they are the purpose of it.

Shoe Box customers do us a favor when they call…we are not doing them a favor by serving them.

Shoe Box customers are a vital part of our business…not an outsider.

Shoe Box customers are not a cold statistic…They are a flesh and blood human being with feelings and emotions like our own.

Shoe Box customers are not someone to argue with…but to help.


Regular Hours

Extra Phones

Shoe Repair: (608) 767-3488

Fax: (608) 767-2517

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Payment method
check, discover, visa, mastercard
Shoe Stores, Orthopedic Shoe Dealers, Shoe Repair, Leather Goods Repair, Boot Stores


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