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All-Purpose Rental Center In New Jersey

General Info
Taylor Rental Berkeley Heights 43rd Anniversary Taylor Rental, Berkeley Heights is an all-purpose rental center in New Jersey, featuring both party, tool rental & Budget Truck Rental as well as a premier Halloween and party store. If you have a question, please give us a call, come to our location, or contact us online. When Alan Neuwirth told friends in 1968 that he wanted to open up a rental store, they all thought he was crazy. Why would people need to rent things? He was destined to fail, he was told. Luckily, Alan Neuwirth didn't listen to his friends. He did listen to representatives from Taylor Rental of Springfield, MA. and in 1969 opened up one of the very first rental centers in New Jersey. Al, and his wife Marcia, rented out half of the old Berkeley Lanes bowling alley on Springfield Ave., in Berkeley Heights. The other half of the building was turned into an Elaine Powers figure salon. The gutters from the bowling alley were removed and the wooden lanes were moved to one side, creating a fascinating wood floor that remains a unique feature of the building even today. With one other employee, Alan and Marcia opened for business in May, 1969. For the first five years, they literally worked seven days a week, twelve hours a day (or more), building a customer base and convincing locals that renting was really the way to go. With a handful of tables and chairs, some exercise equipment, one lawnmower and one roto-tiller, and a handful of hand and power tools, Taylor Rental took root in the community. Within years, the figure salon was removed and Taylor Rental expanded its operation to the entire 10,000-square foot complex it still calls home. A few storage sheds and an off-site warehouse were soon added as the business grew and the Neuwirth family established themselves as productive members of the business community. Today, some 42 years later, Taylor Rental is recognized by the industry as a forerunner and innovator. With an average of twenty year-round employees, Taylor Rental of Berkeley Heights has a market that encompasses the whole of central and northern New Jersey. It remains one of the few all-purpose rental centers, featuring party and tool rental, as well as one of the premier Halloween and party stores in the state. Marcia and Alan retired in 1988, but continue as stockholders of the parent company, Alan Neuwirth Rental Center, Inc. The couple's oldest son, Paul, has been the president of the company since 1995. Paul was the third child to assume such a role, with younger brother Phil the General Manager and President up until 1990. The boys youngest sister, Lori Mattheiss was running the operation from 1990-1995 and remains a shareholder. Unlike many of its competitors that specialize in either party or contractor/tool rental, Taylor Rental of Berkeley Heights remains among a very few rental full service rental centers, providing products and services to a broad customer spectrum.
Business History
Open since 1969
Regular Hours

Parties: Graduation, Birthday, July 4th, or a BBQ Have a look at our Party Rental prices and have your party in style with tents, grills, moonwalks and much more. Come look around in our party store for all the balloons, costumes, paper goods and decorations you could want. For More Information Read Our Party Rental Terms and Conditions Rentals for Amusement, Games & Casino, Bars , Bridal Accessories, Candelabras, Chairs , Dance Floors, Food & Beverages, Furniture & Baby Supplies , Heaters, Helium Tanks, Lecterns, Podiums & AV, Linens (Polyester Solids), Miscellaneous Prop Rentals, Staging & Platforms, as well as Tables. * Tent Packages * Canopy Packages * Coupons Equipment: * Automotive * Budget Truck Rentals * Contractor Equipment * Convalescence Floor Care * Hand Tools * Home & Business * Lawn & Garden * Moving & Loading * Painting & Wallpapering * Plumbing * Power Tools
Budget Truck Rental
Payment method
amex, discover, master card, visa, mastercard, all major credit cards, check
Located on Springfield Ave in the center of Berkeley Heights, just minutes off Route 78
Suburban Chambers of Commerce; American Rental Association
Social Links
Party Supply Rental, Camping Equipment, Gas Companies, Office Furniture & Equipment-Renting & Leasing, Party Favors, Supplies & Services, Propane & Natural Gas, Sporting Goods, Tents-Rental, Tool Rental, Tools, Truck Rental, Utility Companies
Other Information

Specialties: Buffets, Inflatables, Weddings, Banquets, Machinery, Games


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