Database Marketing Group, now known as The Lead Dogs, is a lead development company. Founded in 1994, it offers inquiry management and lead generation services for business-to-business marketers. The company serves the needs of various companies, such as NetGenesis, Orbitz, RiverSoft, Adobe, Satmetrix, Secure Computing, Solomon, Trivoli and Vitria. The Lead Dogs specializes in partner recruitment and account development, as well as lead management, distribution and nurturing solutions. The company qualifies inquiries from marketing campaigns, direct mails, trade shows, events and Web sites. It also has technology integration and lead tracking capabilities. In addition, The Lead Dogs offers channel development solutions.