Asheville, North Carolina is the home of Western Carolina Optical, an independent wholesale laboratory. The company was founded in 1982 with a focus on providing quality craftsmanship and excellent service, both of which has helped WCO grow it's customer's business by helping the independent practitioner. "Our core emphasis is to become more of a partner to our customers as they try to maintain their existing patients and bring in new ones, " says owner Gerry Shaw. "We realize that the optical professionals are under pressure, particularly from the mass merchants. Our job is to help them by providing new products and services that will enhance their business and create long term patient satisfaction." To support this focus, Gerry is always looking for new concepts and technologies. With a dedicated group of experienced employees, WCO is ready and willing to continue its attention to detail and customer service.