Zales is one of the leading brand names in jewelry retailing in the United States. Since 1924, the store has been specializing in offering diamond jewelry in the bridal and fashion segments. It operates more than 650 stores in 50 states and Puerto Rico. Zales is a U.S. based flagship of Zale Corporation, a specialty retailer of fine jewelry, incorporated in Delaware in 1993. Zale Corporation operates under brand names, such as Zales, Zales Outlet, Gordon's Jewelers, Peoples, Mappins and Piercing Pagoda. The firm manages 1,247 specialty retail jewelry stores and 684 kiosks across the United States, Canada and Puerto Rico.