A portion of the proceeds goes to C.A.S.T. (castforkids.com). An organization that takes children and military veterans, that wouldn't have the opportunity otherwise, fishing.
"Let's Go Fishing" is the brainchild of, authored and illustrated by, co-founder Joel Busbee. After the birth of his first child he realized there were few children's books on the market that covered his favorite topic: fishing! The book is 22 pages long and has 9 different fish commonly found in freshwater - with a twist. This isn't a journal of american science publication. While the drawings accurately depict each fish, they are found in peculiar situations that spark the imagination and help make it memorable for the children who read it.