Noi Chudnoff -- the "mama" of the store's name -- founded this wild and kicky home decor and gift shop. After she was taken away from us two years ago, her husband, Jonathan, took hold of the reins and keeps the store vital and vibrant in memory of the whirlwind that was Noi. If you're having a party, you need to go here. If you're moving into a new apartment, you need to go here. And if your old apartment is beginning to get on your nerves, your really, really need to go here!