In the 1970's, Dr. Stuart Nordstrom began to work on an invention in his garage/lab sparked by an idea from one of his patients. After six months, he developed a product the beauty industry now recognizes and respects as SolarNail Liquid, the first ever cross-linked monomer formulation that creates greater nail strength and flexibility. Initially, Dr. Nordstrom only gave SolarNail to his patients, but when he tested his product at a nearby cosmetology school, Creative Nail Design was born. The company experienced a rebirth in 1997 when it decided to enter the spa pedicure market. Today, Creative remains a family business, although it was acquired by Revlon in 1995 and more recently in April 2000, by The Colomer Group based in Barcelona. Located in a custom-built facility in Vista, Calif. Creative has won numerous honors, including a record-setting 29 ABBIES awards for excellence in marketing, advertising and public relations.
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