9635 Santa Monica Blvd, Beverly Hills, CA 90210
There is always a line outside of Sprinkles, and so I was tempted to see what everyone was raving about. Cupcakes have become such a trendy thing around these parts, so I was curious to see if Sprinkles was really worthy of all the attention. After a short wait in the gargantuan line, I will admit it moved pretty quickly, what waited on the other side wasn't worth the albeit short wait, nor a second thought. I was surprised that the cupcakes were really nothing special, a little sad and a little disappointed because I've heard such great things. I don't claim to be a culinary expert, but it's a cupcake, a pretty simple thing to evaluate and what I found at Sprinkles was great design, a very smart marketing ploy, and a whole lot of hype. The people who swear by Sprinkles are sheep, who see the masses and think that there must be something to the madness, but honestly there wasn't. Sprinkles is a pretty face without any substance. The cupcakes tasted like a Ralph's cupcake. In a blind taste test, you wouldn't know the difference. Their secret is just under baking the cake a bit, so it stays moist. Not rocket science. Maybe I would have been more sold if the flavors were more gourmet rather than your garden variety of chocolate and vanilla, vanilla and chocolate, and other just run of the mill flavors. Next time I won't waste my time or my money. It's honestly not worth it.