I have sold a lot of gold jewelery here. They pay a very fair price for any jewelery brought in. The only thing is if you have a ring that has very small stones in it, even very small diamonds, they don't add that into the price they quote. Besides that, they also buy coins too. The owner and the lady that works there are very friendly and honest. Don't take your jewelry to a pawn shop if you want to sell it. A Pawn shop won't give you as much as this place will.