Although the cupcake isn’t exactly a new invention, Sprinkles is really who we should be thanking for the cupcake craze. In 2005 the first Sprinkles opened in Beverly Hills and since then the Sprinkles brand has become a worldwide obsession. They bake up mostly traditional flavors and keep decorations to a minimum. At Sprinkles, the cupcakes speak for themselves--they don't need crazy toppings or other gimmicks to sell. Some of the flashier cupcakeries might lure you away temporarily, but in the end, you'll always find your way back to the ""original cupcake bakery."" Their ""best"" flavors really come down to personal preference, so it's hard to suggest a certain flavor here. If they have any seasonal or holiday flavors when you go, I'd recommend getting those since they're only for a limited time. Also, make sure to follow them on Twitter and/or Facebook because they give out ""secret words of the day"" that can score you a free cupcake if you're one of the first people to whisper it to them.