Strategic MarketingAdd to mybook
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- Based at Lake Tahoe, CA, the Strategic Marketing Group ( SMG ) is a consulting firm that specializes in tourism marketing strategy development to the travel, recreation and hospitality industries.Since 1992, SMG has assisted our clients in the development of strategic marketing plans, tourism marketing programs and other targeted marketing efforts in order to create a sustainable competitive advantage. In fact, SMG has written more marketing plans for California visitor bureaus ( VCBs ) and destination marketing organizations ( DMOs ) than anyone else. Our experience working with a variety of clients within the travel and tourism industry, ranging from visitor bureaus to hotels, provides us with the background and skills to help you develop - and reach - your marketing objectives.Key to its success is SMG's thorough understanding of the inter-relationship between traditional and online marketing programs, and how tourism marketers can best optimize the two. SMG Marketing Services Online Marketing Services outline essential steps for developing a completely integrated strategic tourism marketing plan to target efforts and maximize resources.For the hospitality lodging industry, SMG Hospitality Lodging Services offer a comprehensive set of marketing tools to identify opportunities and to assess the feasibility of new lodging projects and reservation systems in order to improve property efficiencies.Guarantee your tourism marketing efforts are on track with SMG's array of strategic marketing services.
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Strategic Marketing Group
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