Aptimus, a public company, offers a variety of online advertising services. It utilizes a dynamic response optimization process that displays product offers to consumers engaged in various online activities, such as logging in, downloading, registering and purchasing. The company also provides targeted advertising based on geographical region, age, gender and income. It offers a range of advertising solutions that help achieve various marketing objectives, including new product launches, database building and brand awareness. The company also provides advertising services in customizable formats to various Web site publishing companies. It offers services for Web sites focusing on a variety of audience, such as technology consumers, social networkers, self-improvement seekers and new home owners. The company maintains an office in Seattle.