Hiring Portent is one of the best investments my company ever made. I hired Portent over 2 years ago to redesign our web site and help us construct an SEO and online marketing strategy with the specific goal of boosting qualified lead traffic. From the first interaction, Portent exuded confidence and competency. As we negotiated our project we found them to be flexible, accommodating, and patient with any questions we had or changes we wanted to make. They were specific about what they needed from us to be successful as well as what we could expect from them before, during, and after the project. In every phase, they delivered on time, on budget, and in some cases went above and beyond their stated responsibilities to make us happy. The end result was and is a fantastic website that has increased our lead traffic tenfold in the last 2+ years. Not only that, but the site is designed specifically to easily flex and change as we grow so we can continue to leverage our investment without spending piles of additional cash. Further, we have an excellent understanding of how the site works in conjunction with (free) Google analytics so we can track and manage the success of our own changes. Since the site went live in January of 2010, Portant had continued to serve as a trusted advisor. They are as responsive and helpful as if we were tackling a new project twice the size of the first one. Portant remains our one and only online marketing partner, and is one of the finest organizations I've had the privilege to work with in 12 years of running my own company.
We carefully selected Portent as our search engine optimization firm after researching the field and interviewing dozens of potential candidates. I am happy to say that we made the right choice in hiring Ian Laurie and his crack team of SEO specialists, each proficient within their areas of expertise (i.e. page structure, linking strategy, copy writing, etc.). As a full service internet marketing firm, we also had at our disposal experts in front-end design, programing, data feeds, and paid search marketing. On top of it all, we had a very excellent project manager who served as our point of contact and kept our SEO strategy organized and unified. Although you can attempt to learn all the ins and outs of SEO on your own, as another reviewer commented, it would take an incredible amount of time and dedication to, not only learn and keep up to date with the ever-changing landscape of SEO, but to also build and maintain your positions on a monthly if not weekly basis. We ultimately chose Portent to handle our optimization work because they have an entire team dedicated to your account, led by a very knowledgeable Ian Laurie (check out conversationmarketing.com) and because Portent produces results! While we were mainly a brick and mortar operation a few years ago, we are now primarily an internet retailer with online sales as our bread and butter and we have Portent to thank for it!
Through my organization I have worked with Portent for nearly 5 years. With Portents expert staff I was able to grasp the concepts of their development into our products and move visibility with new iterations seamlessly. Portent has taken our visions and turned them into truly interactive tools for our members. Now we are well into millions of page views rather than thousands and our social networks are customized and integrated into our websites, leveraging our reach not only to our members but also to others. I look forward to a continued relationship with Portent for many years.