A very cute little place with friendly service. The prices are what I'd consider mid-range (about $15 per person for a good sized roll + drink and dessert). I had the inhouse special called Mountain Rolls and it was delicious. I suspect it's a bit westernized as far as sushi goes, but it was very tasty. I believe it had crab and avocado in the filling, and it was topped with baked salmon and a sauce which tasted like thousand island and mayo. I highly recommend this. Someone in my company had the Sexy Rolls, which was also very good. I forgot what this was like exactly, but it had tempura and cream cheese in it. The Shiitake sushi was ok, kind of plain but I suppose it's meant to be that way (it was just nori maki, rice, and shiitake). They had mango and strawberry flavor mochi. If you get the mix, I suggest you eat the mango one first. While it is the better flavor of the two, it becomes bland if eaten after the slightly stronger flavored strawberry. I suspect they know this because they put the mango on top.
I eat here at least once a week. The service is great. They always bring out free Miso soup and Edemame, Osaka Sushi down the street doesn't do that! The fish is always fresh. It never smells. If you like spicy rolls, I suggest the Firecracker roll, the spicy tuna roll and super dynamite roll. The Meguro, Sake and Unagi sashimi are to die for! Last week they made a special roll on the house for my husband and I. It had jalapeno, cream cheese, spicy tuna and was deep fried. OMG...it was so spicy, but it was so so so good! I have taken all of my friends that love sushi here. There is never a wait. It is truly the hidden jewel of the Castro. I have never ever had bad service, even on a busy Friday or Saturday night.
This is my go-to place in San Francisco for sushi. I didn't think I'd find a place that would live up to my L.A. sushi snobbery, but Sushi rock is all that and more. The prices are great and the fish is ALWAYS fresh. If you like uni, make sure you order it here. It's plump, buttery, and the freshest I've found amongst all the sushi places I've tried in the city. The only con about this place is that it gets crazy busy, so expect an hour wait or more during prime dinner time Thurs/Fri/Sat. But never fear, the hostess will take your phone number and call you when a table is ready, so you're free for a pre-dinner cupcake!