the point is... the pizza is killer.
I am just laughing reading all the other reviews. I can see where some of them are coming from. First of all, this is my favorite thin-crust pizza place anywhere, bar none. (I also like Zachary's-type pizza, but that is a different category.) We are about to move to the 'burbs after almost 10 years living in SF, and this is on our list of restaurants to hi t one more time before we leave.
It is true that the servers don't waste time with saccharin smiles for fussy diners. This is mainly due to SF or Mission culture though. When waiters don't act like your robotic smiling servant in SF, that is part of the fun/challenge, if you appreciate that sort of thing. Cf. Paris or New York - totally the same thing. Enthuse about their unusual tattoo, that is sure to break the ice. Bring your young kid and you get smiles all around.
Also the comments about the expense are basically true... that's SF for you.
The point is the pizza, and it is awesome, with unusual, organic ingredients. A little corn meal dusted on the prep table so that the dough picks it up and it crisps on the bottom. There is always one meat special and one veggie special, you can't go wrong with those. Mmmm when it comes out piping hot, and you take a bite with a sip of the house merlot... killer.
This is an authentically SF place. A little expensive, a lot of character, interesting people working there, awesome food, which they are deservedly a little snobby about.