To live in San Diego is to live by the beach. Being near the beach means that the water is close enough to smell. That big body of water we call the ocean invites you to ride its waves, and if you don’t know how to surf, or if you want to improve your skills, Souf Tihhi and San Diego Surf School in Pacific Beach can help. Growing up in Morocco, Africa, Souf, owner and founder of San Diego Surf School, fell in love with surfing early on in life. Taking cues from his older brother, he began surfing sometime in his seventh year of life. He has since surfed around Africa, Europe, Hawaii, California, Mexico and the East Coast. Souf went to Hawaii for college to study and surf. He spent his summers as a surf instructor in San Diego until he graduated and opened his own school. “I started out with nothing pretty much,” Souf said. He built the business from the ground up getting clients here and there until one day he realized that he had more clients than he could handle himself. Souf now has up to 30 instructors working in the summer time, holding classes, lessons and camps, but they’re not just for beginners. “[I want] to share what I’ve learned with others and spread what surfing is all about. It’s a really fun sport and I pretty much wanted everyone to experience that,” he said. His school is about more than just surfing. Souf and his team of instructors want people to experience the culture of surfing and learn to care about their surroundings. “We teach a lot about the waves and how to respect the ocean and to give to the community,” he explained. The most important part of surfing, and the core of San Diego Surf School, is to have fun. “The best surfer is the one having the most fun,” Souf said.
Jaroco Discount Market Golden Hill “One whisky, one bourbon, one dozen eggs …” (With apologies to George Thorogood) At the corner of 25th and B streets sits what many Golden Hill locals purport to be the best liquor store in the area, perhaps ever. Sober locals. It’s the Jaroco Market, surprise! What can possibly fuel that kind of love for a store, a liquor store no less, an establishment that usually comes with a mercantilist stigma in our society? Well to get there one must first consider the neighborhood. It is a mainly urban, residential, eclectic collection of architectural styles, both homes and businesses, that date back to the 1920’s. Jaroco itself was built during commercialization of the area back in the 1940’s. According to the current owner Sean Salem “Jaroco has been a local liquor store since it was built.” Can you imagine granddad back in the 40’s era SD, grilling up dinner at the Turf Club next door, then stumbling over to Jaroco before singing himself home with a bottle of moonshine under one arm and eggs, milk, and butter under the other? The place itself has history and character and attracts a modern, eclectic, and mellow crowd in harmony with the hood. Currently Jaroco’s run by an accessible, engaged and very friendly staff whom give it an ol’ general store kind of atmosphere; and, says Sean, “We’ve never been robbed.” A testament to the neighborhood, I think. That, and reasonably priced beers and eggs.
Like many, I have a love / hate relationship with Ross. On the one hand, I have gotten some AWESOME deals at Ross - like the leather Anne Klein Booties I just bought on clearance at this store for $22.99 (regular retail was $119!), and the awesome name brand running clothes (Nike, Reebok, Brooks, New Balance, Adidas, etc.) I've scored over the years. Not to mention jeans, blouses, shirts, jackets...the list goes on. I suppose as others have mentioned that you could easily find junk here, but with a little bit of searching, I've gotten some quality merchandise at Ross. This particular store was nearly identical in its layout as many others that I've shopped at. It was a little dated looking, but relatively clean, and the merchandise was neatly displayed in the areas where I shopped: Misses, Juniors, Women's World and Shoes. It was easy for me to find what I was looking for, and though the store was doing a fair amount of business, I didn't have to wait long to make my purchases. I would like to note that the associate who rang up my things was very nice. I don't recall her name, and the receipt only gives an associate number, but she was very pleasant and made the experience nice. That isn't always the case at every Ross. I was in the area visiting with a friend for the weekend, but would definitely shop at this Ross again the next time I'm in San Diego.