Jaroco Discount Market Golden Hill “One whisky, one bourbon, one dozen eggs …” (With apologies to George Thorogood) At the corner of 25th and B streets sits what many Golden Hill locals purport to be the best liquor store in the area, perhaps ever. Sober locals. It’s the Jaroco Market, surprise! What can possibly fuel that kind of love for a store, a liquor store no less, an establishment that usually comes with a mercantilist stigma in our society? Well to get there one must first consider the neighborhood. It is a mainly urban, residential, eclectic collection of architectural styles, both homes and businesses, that date back to the 1920’s. Jaroco itself was built during commercialization of the area back in the 1940’s. According to the current owner Sean Salem “Jaroco has been a local liquor store since it was built.” Can you imagine granddad back in the 40’s era SD, grilling up dinner at the Turf Club next door, then stumbling over to Jaroco before singing himself home with a bottle of moonshine under one arm and eggs, milk, and butter under the other? The place itself has history and character and attracts a modern, eclectic, and mellow crowd in harmony with the hood. Currently Jaroco’s run by an accessible, engaged and very friendly staff whom give it an ol’ general store kind of atmosphere; and, says Sean, “We’ve never been robbed.” A testament to the neighborhood, I think. That, and reasonably priced beers and eggs.
Like many, I have a love / hate relationship with Ross. On the one hand, I have gotten some AWESOME deals at Ross - like the leather Anne Klein Booties I just bought on clearance at this store for $22.99 (regular retail was $119!), and the awesome name brand running clothes (Nike, Reebok, Brooks, New Balance, Adidas, etc.) I've scored over the years. Not to mention jeans, blouses, shirts, jackets...the list goes on. I suppose as others have mentioned that you could easily find junk here, but with a little bit of searching, I've gotten some quality merchandise at Ross. This particular store was nearly identical in its layout as many others that I've shopped at. It was a little dated looking, but relatively clean, and the merchandise was neatly displayed in the areas where I shopped: Misses, Juniors, Women's World and Shoes. It was easy for me to find what I was looking for, and though the store was doing a fair amount of business, I didn't have to wait long to make my purchases. I would like to note that the associate who rang up my things was very nice. I don't recall her name, and the receipt only gives an associate number, but she was very pleasant and made the experience nice. That isn't always the case at every Ross. I was in the area visiting with a friend for the weekend, but would definitely shop at this Ross again the next time I'm in San Diego.
This is the only Costco that I know of that doesn't allow you a way to get directly to the gas lines after shopping. You have to go out to the street and wait through about 3 signals before you can come back around to the gas lines...it's ridiculous-they should make it more convenient for their customers rather than more difficult by blocking people from coming in after shopping!