I always think of this as being the See's Candies flagship store. I don't know if it is, but they have the best selection and location. They always have customers in the store, but they are never too busy to offer a free sample.
Wonderful chocolate shop in the Town and Country Village at Fulton and Marconi. The truffles are exquisite and they have traditional chocolates as well. You can also order online for store pickup or home delivery.
Did a tour here with the kids. Our family loves Jelly Bellies. What a great NorCal tradition. Buttered popcorn is my favorite.