This place is the REAL DEAL. You don't have to be a magician to visit, but you'll instantly see that this is no ordinary retail establishment! It's chock full of history and chock full of illusions for the beginner to the world-renown. This is where the legends shop, and rightly so, since Denny is a legend himself, and has taught many of the legends as well. The best part is that you are treated like an old friend. It's a blast to go there!