The best place in Rockford to buy, service, or just get advice about cameras, lenses, or camera accessories. No contest. Wonderfully helpful staff, with all the knowledge you could want or need. They have a huge stock of several brands, along with tons of used equipment to choose from, and if they don't have it, they will order it for you. I've never encountered any pressure to buy anything I don't need, or anything at all. They're the kind of people that you can tell just really love photography and photographers, and never hesitate to steer you in the direction of other business that may be able to fill any needs you have that they themselves cannot.
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