#1 Customer Satisfaction in the Nation
Colonial Harley-Davidson is owned by Guy Bertram and Junie Michael. Guy is in charge of day-to-day operations and is the majority owner. The Bertram/Michael partnership was borne out of the desire to give Harley and Buell customers in the Richmond/Tri-Cities area a choice of where to go for Harley-Davidson Motor Company products. With extensive automotive backgrounds that include many awards for customer satisfaction; Guy and Junie plan to give Richmond area Harley customers the sales, service and ownership experience they looked for but could not find locally.
After several years of planning, Harley gave Bertram and Michael the 'green light' to design and build the most modern and customer-friendly Harley-Davidson dealership in Virginia. In partnership with DesignWorks Studio located in southern California and Freeman-Morgan Architects in Richmond, a 31,000 square foot facility was designed using a modern industrial theme complete with 25 foot ceilings, marble-like floors, extensive use of lighting, and artwork from the Harley-Davidson archives mounted high on the walls.
Of course, only the most modern equipment was used throughout the facility including the 10 double-lift service bays, a complete machine shop and a dedicated room for the state-of-the-art dynamometer.
In addition, a 1,000 square foot Customer Lounge furnished with retro-designed high top tables and chairs (with free coffee) is available for our customers waiting for their "scoots" to be serviced or just relaxing at the mid-point of a pleasure ride in beautiful central Virginia.
Since our initial opening in August 2002, we have completed a number of facility expansions and enhancements in order to ensure that we have everything to meet our customer's needs:
Parts & Accessories expansion to add full second floor for additional P&A Inventory.
Bike Storage was expanded by adding 12,00 square feet of storage space.
A State Approved Rider Training Road Course was constructed in early 2006 including a dedicated classroom for off-course instruction. Colonial Harley-Davidson/Buell has 4 State Licensed Training Instructors. Up to 10 students can be taught per class session.
A 32' X 16' Performance Stage was built in late 2005 to the many musical groups that play during our year long event schedule.
Seven new Painted Murals were commissioned in early 2006 to add to the "riding ambiance" in our Showroom and Service Department.
This tremendous facility is located on five acres allowing for plenty of dedicated parking for motorcycles.