I was looking to buy a new ATV and had been to two other dealers before coming to Sunrise. They wanted to talk numbers instead of products. I couldn't even get a handshake. Not the best way to start off. So, I came to Sunrise and found a completely different environment. Jackie Roy Ford is the best salesman I have met. Right off there was a handshake. I wanted an ATV my elderly father could enjoy with us. Roy spoke with my dad and treated us like family not a payday waiting to happen. He took his time and explained to my dad why he recommended the ATV he did. Afterwards he gave us the price. We filled out the paperwork with a handshake understanding that we may not buy. He did not pressure us in any way, which was surprising considering the last two dealerships we dealt with. We bought the Kawasaki Brute Force 300 today. If it wasn't for Roy and how he deals with customers it wouldn't have happened. I highly recommend Sunrise Cycles and make sure you ask for Roy! He is the best.