Behold the Brand Name Yogurt Store

Following in the footsteps of monolithic brands such as Apple and Sony comes ... Chobani and Dannon? That's right, the "culture wars" have begun with big brand name suppliers in the yogurt field establishing some extra street cred in Manhattan. Greek yogurt has no doubt become the Greek god of healthy yogurt selections. So when you walk into Chobani Soho (pictured above), you'll find a one-of-a-kind Mediterranean yogurt bar and all sorts of artisanal ingredients, such as dried Turkish figs. What you won't find is ... your typical ol' yogurt store.

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