Honda Urban SUV

Honda's hoping to attract new buyers to the brand with this smaller Fit-based crossover SUV, which is set to launch in the U.S. in 2014. Reportedly, this concept SUV is about nine inches shorter than the Honda CRV and will also be priced a bit less. Consequently, this should stir up some anticipation amongst Honda loyalists and those looking for a fresh take in the segment. Especially since Honda just recalled 777,000 Odyssey and Pilot vehicles in North America due to an airbag issue. Gulp.

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