Blue Ribbon Sushi successfully appeals to the commonly inept sushi palette of American diners. It caters to unrefined tastes with menu items such as their insulting 21 dollar Blue Ribbon lobster roll. The thoughtlessly mundane and bland combination of rice, seaweed, lobster, caviar, and shiso is one where the whole is, at best, only equal to the sum of its parts. Most offensive is their failure to offer proper sushi bar service (piece by piece). It must be noted, however, the fish is of the finest quality, but that only makes it that much more heartbreaking when an avid sushi eater can't get served omakase directly from the chef, but instead, only through the quality and enjoyment mitigating middle-man, the waiter. Sushi cooking ability of the chefs (by this I mean how the rice is seasoned and composed and how fish is cut) is above average, but nothing memorable. Blue Ribbon tries to get away with its lack of sushi knowledge by buying only top-quality fish but fails to present a product whose potential is maximized. If you want to spend $100/person for sushi, go sit at the sushi bar of Yasuda (traditional), Gari (innovative), or Jewel Bako (in-between).