About Ben-Abraham Associates BAA is a boutique firm of four professionals who specialize in the public relations and strategic communication needs of financial services companies. A client's sales targets and other tangible business goals are the starting point for all of our communication initiatives. Timely, innovative ideas are the essential engine of our public relations and marketing programs. Our avid interest in virtually all aspects of financial services results in informed and thoughtful communication initiatives. We spend considerable time and effort to understand how both traditional and online media can be used to our clients' advantage.