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- about AdSafe is the industry leader in online brand protection and risk management. Our Rating System provides an independent, third-party content rating and certification platform to help standardize and better control the online advertising ecosystem. With AdSafe's proprietary Firewall product, marketers' advertising only appears on sites with content deemed by the marketer to be consistent with brand image and corporate philosophy. AdSafe enables ad-networks to monitor their inventory performance and provides a third party certification of publisher site content. AdSafe's content analysis methodology employs network diagnostics, semantic text analysis, image recognition, domain mapping, event analysis, URL analysis and human verification to rate billions of Internet URLs sites across multiple content categories. Brand advertisers individually select their content rating threshold for each content category and AdSafe's advertising firewall prevents brand messaging from appearing on unqualified sites.
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