I went to this store on New Year's Eve. It's clearly the place to go when you need good, inexpensive liquor in Alphabet City. The place was packed, as it usually tends to be at night. The staff is very friendly and eager to help. The selection is varied, and the staff even gives you tips on mixing drinks, if you have any questions. Overall, it's a charming store, with an old-school feel to it. Definitely worth taking a trip to if you're close by. Make sure to stop by the deli next door--owned by the same family!
I love this place! They have an amazing selection of wine. The staff was great, especially, one manager, George, who was wonderful in helping me find a certain wine and was able to answer my questions. I will definitely go back to purchase more wine.
Fantastic artisinal wine and liquor store. cited by Eric Asimov in his article "How to Pick a Wine Store." Staff is knowledgeable and unassuming. Classes and events at the store are first rate. Interesting and diverse selection at all price points.