I stopped by the END OF THE LINE for the first time to see what it was all about and they had a big selection of fishing supplies . The owners were very helpful and had great attitudes.I've been coming back ever since and they always have what i need, my kids need and what my husband needs which includes live bait and frozen bait.(A diffrent selection) .They also know ALOT about fishing and what is the best to use to catch what you want . I would suggest to anyone if you are going fishing or to the beach in Bethune, to stop by and check it out you will not be disapointed. I hope they plan to be there for awhile I thought it was perfect where they opened up.. there is nothing down here and now there is . Its perfect for them and for many people.. The Owners also mentioned they are opening a deli next door in July.
The owner was delightful and very knowledgeable. She even offered to run bait out to us at the causeway if we called and needed more. She offered us free coozies with the information of the shop on it and when we asked about local fishing, because we were new to the area, she was very helpful. They also offer a service of fixing rods if anything goes wrong with them. Will definitely return when coming back to fish!
When you walk in you wouldn't even know your in a bait shop. The place is clean, & you don't smell bait. Great selection of other stuff to! Apparel, sunglasses, and fish décor, I got the best snook door mat for my outside kitchen! If your in the area definitely worth stopping in.