In the olden times, ranchers adorned their cows with custom bells to identify them as they ate their way through the open range. The mellifluous ring of the cowbell reminds the rancher to bring those delicious meats to us, so that we can serve them to you in the Riverbend. Cowbell in New Orleans is where you can find food. Handmade. Simple. Delicious.BYOB 'til the city sets us free.