Village Jewelers Nashville est. 1947 1716 21st Ave S. Nashville, TN 37212 615.383.1226 Fax 615.460.7735 Mobil 615.500.3194 1. Most Jewelry is Marked Up 100 Percent Jewelry is a product that people don’t buy everyday and jewelry stores only turn their pricey inventory about once a year, so the markup is generally 100 percent. (Unless you buy from a wholesaler like Village Jewelers Nashville est. 1947.) The 50% Off Sale & Huge Sales at Other Jewelry Stores are not really sales. If you see a sale price in the newspaper, don't fall for it. You will pay much more than the regular price. Some major retail jewelry stores, prior to a sale, will mark up diamond rings double or triple the normal selling price, then marked them half-price during a sale Village Jewelers Nashville est. 1947 would never do this. 2. The 'Wholesale' Diamond Price List The trade isn't happy that there is a price list for diamonds. The Rapaport Diamond Report is a necessary evil though, and all diamond dealers reference it when they sell. However, Rap sheet isn't necessarily a wholesale diamond price list. There is a cushion built in so that jewelers have some room for profit now that jewelry customers have become savvier with their purchasing. 3. It is Hard To Grade a Diamond if it is Already Set We Show You Loose Diamonds How good of a diamond do you need to buy? We will teach you everything you need to know about the Four Cs of Diamonds,Village Jewelers Nashville est. 1947 Offers The (5) Five C's Find Out What The 5th C Is Today! but remember this: diamonds are graded UPSIDE DOWN. Even people who grade diamonds for a living can't tell the color or clarity grade when the stone is right side up, which is the only way that you will ever see it once it is set in a ring. 4. Cut Is the Most Important 'C' The diamond quality factor that makes the most difference in the beauty of the stone is also the factor that makes the least amount of difference in its price: CUT We Off The 8 Heart and 8 Arrows Diamonds The cut of a diamond isn't just its shape but the angles, proportion, and finish of its profile. The cut of a diamond determines how well the diamond handles light. When a stone is well cut, almost all of the light that goes in bounces around and comes back out, showing up as all those sparkles of brilliance. It is the same principle as a prism; the angles have to be exactly right to reflect the light back out at your eye. 5. Fluorescence Costs Less (And Looks Better) The Gemological Institute of America did a study to test expert and non-expert opinions on diamond appearance and fluorescence (science). They showed diamonds with identical grades except fluorescence to a large group of dealers and asked them which was better. They couldn't tell the difference, except when the color of the original diamond was in the yellowish range (K and down.) In those cases the diamond dealers thought that the fluorescent diamonds had better color than they really did. You can make up for color with fluorescence, which is a positive factor, especially on your wallet. Furthermore the Gemological Institute of America checked their database of diamonds and calculated what percentage had fluorescence, and found diamonds with fluorescence were more rare! 6. Size Matters, But It Goes Up In Steps Diamond pricing is based on rarity, so the bigger the diamond the more it costs per carat. But diamond prices don't increase in a smooth rational curve. They go up on steps because people think in round numbers. The biggest step, not surprisingly, happens at 1.00-carat. People want a 1.00 carat diamond. They don't want a 0.96-carat diamond. Therefore a 1.00 carat diamond costs a lot more per carat. And because cutters are trying very hard to hit that magic number, a lot of 1.00-carat diamonds aren't very well cut. The cutters are trying to hold onto a few more points.
275 Robert Rose DrMurfreesboro, TN 37129
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REPAIRS & SERVICE***Quality Excellent*** Appeal Excellent ***Service Excellent Maintaining your fine jewelry and timepieces is important to preserve a long life and optimal performance. Allow our professionals to keep your treasured items in peak condition. Their CREDENTIALS: Certified Service Technicians for the world's finest timepiece brands including Rolex, Cartier, Patek Philippe, Breitling, Jaeger-LeCoultre, A. Lange & Söhne, Panerai and more GIA Graduate Gemologists on-site Master Jewelers on-site Swiss trained watch technicians State-of-the-art facilities with the latest technology in jewelry repair/service and timepiece service Workshop specialists on site, including polishers, gemstone setters, engravers SERVICES OFFERED: All jewelry repairs in house and same day REPAIRS & SERVICE, including sizing, chain soldering, resetting, prong evaluation and repair and Rhodium plating services All timepiece service and repair including battery change, movement overhaul, bracelet sizing Appraisal services Authenticity services Client consignment services Complimentary inspection, cleaning of fine jewelry including engagement rings Custom design and creation of any fine jewelry piece Estate jewelry, vintage timepiece, and gold purchasing Gem and diamond recutting services Insurance document preparations and updates Machine and Hand Engraving services Polishing, cleaning, refurbishing of jewelry and timepieces Restoration of vintage/estate jewelry Restringing for pearls, beads Silver hollow-ware polishing or repair SERVICE BENEFITS: Complimentary repair/service estimates Complimentary return shipping Prompt and courteous professionals to care for your jewelry and timepieces Village Jewelers since1860.com
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