You would get an orthodontist who cares about how long your teeth are going to look great while keeping them healthy during the process. A wonderful, helpful staff that will work with you. That you can finance the treatment with no interest over the life of the treatment - such a big help when trying to afford it!
A well appointed, clean, comforable office - not the typical environment I was used to when I visited my dentist as a child. Relaxed, friendly and informative. I was able to go with my child and sit with him while he was being worked on and the assistants and the Dr. were perfectly comfortable with that!
As soon as my son is finished, I'm treating myself before my daughter's old enough for hers!