They are a socially conscious community oriented business. You will not be charged additional fees for pet carriers or ATM stops (Yellow Cab does) or anything else I know of. Last time I used the service the driver helped me carry my groceries up a long flight of stairs to my apartment. I didn't have to ask. I've had several pleasant conversations with one of the owners who also drives. This taxi service shows up when they say they will and treats it's customers in a friendly and professional manner. They know where they are going and can suggest alternatives routes and bank branches (for ATM stops). I am willing to pay a bit more and sometimes wait a bit because this service is so superior to Yellow Cab. I feel good about supporting this Missoula business.