Morgans Hotel Group ( think Delano aka Mecca, Hudson in NYC, Clift in San Fran), should be embarrassed to have their prestigious name on this hotel. I have stayed there twice and I honestly think I would have been better off at the Holiday Inn down the street. The first time their valet lost my keys (they were found a week later on the sidewalk on Collins Avenue!! Talk about first class ..) I decided to give them another chance (plus the Delano was booked.) My most recent stay, I paid $700 / night (3 night minimum) and I couldn't even get a seat by the pool or beach. I went down to the pool at 8:30 am and all the chairs had been reserved for the day. And the best part was, the people who had reserved them (which I was not informed of as a standard policy at their hotel or I would have gladly paid someone to reserve one for me!!) didnt't start occupying them until 12:30. As if that isn't ridiculous enough, the people who were sitting by the pool were dining on Burger King and takeout Chinese. I am not kidding - I could not believe it. Talk about classy clientele! And then there were the people who felt it necessary to bring in their BOOM BOX .. You would think that they would want someone sitting by the pool to, oh I don't know, spend a little money on the food and drinks that they offer on their bar menu. At least that is what you would expect from a hotel that claims to be second to none in South Beach. If you think I'm being harsh, you should see the three page letter I wrote their GM after my stay. The rooms were decent, except for the fact that the bed sucked and the walls are paper thing. If you want to stay somewhere hip and trendy, then stay at the Shore Club. But if you want to stay somewhere that is hip and trendy and where you get the treatment that you deserve and are certainly paying for, stay at the Delano, the Standard or the Raliegh. Or maybe even the Holiday Inn ..