They have the best selection of items over any of the other grocery stores. Their prices are great and the cheapest, overall. The produce is always fresh and tastes great. My favorite part is that they include a large ethnic food section...which is great for someone who doesn't want to drive all the way over to another grocery store to just get a couple items. The only issue I have with the store, which obviously can't be helped, is that the place is caotic and hectic. There's always a ton of people there and it can be a challenge manuavering the shopping cart around. So go in with a list of what you need, get it, and get out. Around the holidays, you might as well have another person with you, have them stand is a checkout line for you while you shop around the store for the items you need cause the lines can be 4-6 carts deep! But for the best selection and prices, this is definitely the place to go.
A great place to find delicious organic food, as well as specialty items that regular grocery stores don't typically carry. Prices are correspondingly higher than an average grocery store, but you're paying for quality. They also have a great fresh food section and an AMAZING salad bar! The store does get very cramped and crowded though, especially at peak times, so it will be great when they move to the new Hilldale location!
My wife & I always brought a jumbo cooler every time we visited family in Chicago, so we could stock up at Trader Joe's. So we're ecstatic that there's finally one right in Madison! They have a great variety of delicious food, and things you can't find anywhere else. The only downside is there's so many tempting things there, we always spend way more than we plan to! Luckily the prices are very reasonable.