I understand the store has moved from South Robertson where I would shop. I hope the staff and service has improved because it was anything but "sweet." Whether to buy one piece, or a few, or to place a special, expensive order, the staff were out of their league. They were woefully uninformed on price, product information, order availability...and patience. With all that, plus difficult parking, it simply wasn't worth it. I wondered how long they would last there and now I know. So, they have now joined the locale of a ton of proven, professional, terrific, specialty cupcake shops in Beverly Hills. Well, the sweet truth is that no lollipop is worth the way they were. Unless they've had a major attitude adjustment, they sure aren't going to be able to pay the rent adjustment.